Dette Tejada

Dette specializes in building the operational systems behind successful TikTok Shop growth. With more than five years of hands-on experience in the TikTok ecosystem, she has led e-commerce and TikTok Shop operations for multiple consumer brands across beauty, apparel and general e-commerce categories. In previous roles as E-Commerce Head, she oversaw both marketing strategy and operational execution, helping brands transform TikTok from a marketing channel into a primary revenue driver. Her expertise lies in designing the infrastructure required to scale TikTok Shop consistently — including creator ecosystems, affiliate activation, live selling operations and performance tracking systems. Dette focuses on building structured workflows that allow brands to convert TikTok visibility into predictable and repeatable revenue.