- 29 years of combined leadership and operational experience
- Leadership roles across e-commerce and digital commerce environments
- Hands-on experience supporting TikTok-based commerce operations
- Executive coaching and advisory work with founders and leadership teams
- Specialized focus on operational systems behind live commerce
Jay Buenaflor
CEO
Jay Buenaflor is a leadership coach and business operator with nearly two decades of experience helping organizations scale through stronger teams, clearer decisions and disciplined execution.
Before founding Stackd, Jay spent ten years in leadership roles within a fast-growing e-commerce cosmetics company, including four years as Chief Operating Officer.
During that time, he helped build the operational systems and leadership structure needed to support growth across multiple channels, including the early adoption of TikTok commerce.
Jay founded Stackd to bring structured revenue operations to TikTok Shop — helping brands move beyond experimentation and operate live commerce as a serious business channel.
- 29 years of combined leadership and operational experience
- Leadership roles across e-commerce and digital commerce environments
- Hands-on experience supporting TikTok-based commerce operations
- Executive coaching and advisory work with founders and leadership teams
- Specialized focus on operational systems behind live commerce